To cite the book in APA style, use:
Veletsianos, G. (2013). Learner Experiences with MOOCs and Open Online Learning. Hybrid Pedagogy. Retrieved from http://learnerexperiences.hybridpedagogy.com.
To cite individual chapters in APA style, use:
Author last name, author first name initial. (2013). Chapter name. In G. Veletsianos, (Ed). Learner Experiences with MOOCs and Open Online Learning. Hybrid Pedagogy. Retrieved from http://learnerexperiences.hybridpedagogy.com.
(For example: Londeore, C. (2013). Tales of a MOOC dropout. In G. Veletsianos, (Ed). Learner Experiences with MOOCs and Open Online Learning. Hybrid Pedagogy. Retrieved from http://learnerexperiences.hybridpedagogy.com.)
View the Project on GitHub: hybrid-pedagogy/LearnerExperiencesInMOOCs